Toyota unveils the 2010 Prius

by Kay Layne

2010-prius

The 2009 North American International Auto show is presently underway in Detroit. This year the big buzz is around all the new hybrids and electric vehicles.

Toyota Prius 2010

Today at the show Toyota introduced the third generation of its very successful hybrid – the 2010 Prius. Launched back in 1997 this full hybrid has been setting hybrid sales records for the automaker.

Bob Carter, Toyota vice president and general manager

Bob Carter, Toyota vice president and general manager

The new model has a stronger 1.8 –liter four-cylinder engine under the hood. The new hybrid is 0.6 inches longer and 0.8 inches wider than the previous model. Toyota claims this bigger model will go further. The carmaker is estimating 50mpg combined highway and city.

Courtesy of Toyota

Courtesy of Toyota


Sales of the 2010 Prius will start in both the U.S. and Japan in late spring, followed shortly by Canada and other countries. Toyota is expecting big numbers, projecting 180 000 cars to be sold in the United States within the first year.

Courtesy of Toyota

Courtesy of Toyota

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